• Ayurwin has two products:  Nutrigain(for people who want to put on some weight) and Nutrislim(for people who want to lose weight).














  • V Power is a specially formulated petrol that also cleans your car engine and improves performance.  While the print campaign for India was adapted from the global campaign, we had the freedom to create a new radio campaign for Bangalore and a few other metros.

    1.

    Cleaning

    MVO: “If you could hear Shell V-Power’s uniquely designed petrol acting on your engine, it would sound something like this…”
    SFX: ♫ Scrubbing, cleaning sounds. ♫
    MVO: “Because this is radio, you also cannot see what it does to your engine performance. But here’s what it’ll sound like…”
    SFX: Vroom of Ferrari.
    MVO: Introducing Shell V-Power, a special petrol formulation designed to clean old engine deposits and boost engine performance and responsiveness. Developed with Ferrari. Visit your nearest shell station today.

    2.

    Performance

    MVO: “We cannot demonstrate Shell V-Power’s engine cleaning and performance-enhancing characteristics on radio (pause) but we can surely make you feel the effects of it.”
    SFX: ♫ Long vroom of Ferrari. ♫

    MVO:  Introducing Shell V-Power, a special petrol formulation designed to clean old engine deposits and boost engine performance and responsiveness. Developed with Ferrari. Visit your nearest shell station today.



    Radio 1: 
    MVO: This is how a car that runs on regular petrol sounds.

    SFX: 6 seconds of four by four drum beats.
    (Reference: https://www.youtube.com/watch?v=lQnG9HlWok0)

    VO(Italian Accent): And this is how a car powered by Shell V Power sounds.

    SFX: An orchestra of music joins the same beats. We hear a nice peppy tune with cello, trumpets etc.


    MVO: Enjoy superior performance with Shell V-Power, a specially formulated fuel that cleans and protects your engine while boosting performance. Developed with Ferrari. Visit your nearest Shell station today.


    Radio 2: 
    VO: This is how a car with regular petrol sounds.

    SFX: 6 seconds of tabla beats

    VO(Indian Accent): And this is how a car powered by Shell V Power sounds.

    SFX: An orchestra of music joins the same beats. We hear a nice peppy tune with sitar, flute, mridangam etc.

    MVO: Enjoy superior performance with Shell V-Power, a specially formulated fuel that cleans and protects your engine while boosting performance. Developed with Ferrari. Visit your nearest Shell station today.



  • I brief was simple: create a full blown adverting campaign for Fashionara's flash sales, which is their key selling point.






















    Outdoor ads:







  • Print/hoardings for Acer India:



    B2b Direct Mails:

    B2c direct mails:
    Acer's trendy black laptop sleeves.



    Acer TFT Monitors for homes:



  • Free diabetes screening at home on World diabetes day.

  • Offers for people who fly Air Pegasus at pubs in Bangalore.



  • How to tell your customers to stop filling air every day, without asking them to fuck off.




  • Working on a real estate campaign is every creative's nightmare - the same shit regurgitated repeatedly.  We're talking : same old cliches and even older USP's. But not this. 

    The job at hand- Sell studio, 1.5 and 2 BHK homes apartments to people working near Manyata Tech Park, Bangalore to people who work nearby.
    Price: 25 Lakhs



    The approach: Don't live a rented apartment, buy your own. 















  • Entry #1 for Longhand awards 2014. (Concern India Foundation)




    Entry #2 for Longhand awards 2014. (National Geographic Channel India's Facebook Page)


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