• Lenovo on Forbes

    Lenovo wanted to advertise the Thinkpad Helix on the cover of Forbes Magazine. Instead of creating just another print ad, we created the ad in such a way that the innovative 'rip and flip' design of the Helix is showcased. Here are some options:

    Showcasing the laptop-tablet hybrid feature.


    Showcasing the detachable tablet

    The fake magazine-flip

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