Shell V Power

V Power is a specially formulated petrol that also cleans your car engine and improves performance.  While the print campaign for India was adapted from the global campaign, we had the freedom to create a new radio campaign for Bangalore and a few other metros.

1.

Cleaning

MVO: “If you could hear Shell V-Power’s uniquely designed petrol acting on your engine, it would sound something like this…”

SFX: ♫ Scrubbing, cleaning sounds. ♫
MVO: “Because this is radio, you also cannot see what it does to your engine performance. But here’s what it’ll sound like…”

SFX: Vroom of Ferrari.

MVO: Introducing Shell V-Power, a special petrol formulation designed to clean old engine deposits and boost engine performance and responsiveness. Developed with Ferrari. Visit your nearest shell station today.

2.

Performance

MVO: “We cannot demonstrate Shell V-Power’s engine cleaning and performance-enhancing characteristics on radio (pause) but we can surely make you feel the effects of it.”

SFX: ♫ Long vroom of Ferrari. ♫

MVO:  Introducing Shell V-Power, a special petrol formulation designed to clean old engine deposits and boost engine performance and responsiveness. Developed with Ferrari. Visit your nearest shell station today.

Radio 1: 

MVO: This is how a car that runs on regular petrol sounds.

SFX: 6 seconds of four by four drum beats.

(Reference: https://www.youtube.com/watch?v=lQnG9HlWok0)

VO(Italian Accent): And this is how a car powered by Shell V Power sounds.

SFX: An orchestra of music joins the same beats. We hear a nice peppy tune with cello, trumpets etc.

MVO: Enjoy superior performance with Shell V-Power, a specially formulated fuel that cleans and protects your engine while boosting performance. Developed with Ferrari. Visit your nearest Shell station today.

Radio 2: 

VO: This is how a car with regular petrol sounds.

SFX: 6 seconds of tabla beats

VO(Indian Accent): And this is how a car powered by Shell V Power sounds.

SFX: An orchestra of music joins the same beats. We hear a nice peppy tune with sitar, flute, mridangam etc.

MVO: Enjoy superior performance with Shell V-Power, a specially formulated fuel that cleans and protects your engine while boosting performance. Developed with Ferrari. Visit your nearest Shell station today.