Lavie

Lavie is a brand of affordable and trendy designer handbags. The brief was to create a campaign reflecting the different moods of women and how Lavie handbags are created to suit them. The tagline "Bags for the many you" was suggested. 

This is a concept recommended for Lavie Handbags. Traits of women of every sunsign have been studied (thanks to Linda Goodman). Based on these traits, bags are recommended for women of each sign. Here is a booklet, a part of this campaign.

This project was executed by me and a Gautham Seran.